For example, when a Twitter user recently mocked a South African man who proposed in a KFC, the fast-food chain responded by providing the couple with a wedding planner. The Google Consumer Surveys tool allows your company to make decisions based on the real-time data, and ultimately, this means that you do not have to wait to make a big decision for a new product or service. 19. 2) Which platforms should you use? If you haven’t started using an intake questionnaire for clients, you’ll be pleasantly surprised by how much easier it is to have all the key information you need to start working on your client’s strategy in one hit. 1. how many social media sites do you have accounts with? Global internet users spend more than two hours each day browsing social media — a double-edged sword for companies who have the opportunity to reach more consumers, but also have more people to engage with and respond to. Most of the respondents were not existing Powderkeg clients. If not, what might encourage you to volunteer? A good survey question is asked in a precise way at the right stage in the buyer’s journey to give you solid data about your customers’ needs and drives. 39. a) Excellent b) Good. Inspired by the U.S. government’s MyPlate.gov initiative, we worked with a leading design firm to translate the Indian government’s complex nutritional guidelines into a simple picture for both North and South Indian cuisine, showing cooked quantities and meal plan options for various ages and lifestyles. Over to you – do you have an intake questionnaire for your clients? Web survey powered by SurveyMonkey.com. Unless your client is brand new to social media marketing, chances are they’ll have used tools to help them and should have some data on how effective their campaigns have been. Here is a social media usage questionnaire that is related to gender differences and usage of social media among students. Find out from them which profiles they currently have, which they want to add, and if they want to stop producing content for any platform. 4) Are you ready to talk with your audience — in real time? Social media is all about content. What type of content does your audience respond to best (if known)? 14. ?,” 39 percent say they take advantage of management tools, 29. How much time do you spend on social media per day? 16. You’ve just taken on a new client and you’re ready to craft a winning social media strategy that proves your worth and delivers a major return on investment. What are personal benefits of using social networking sites? When did your company started using Social Media Marketing? How does social media fit into your sales funnel or buyer’s journey? Ted Prodromou Online Marketing… By answering the above questions, you can ensure that your social strategy aligns with your goals and adds values for your users. Buttons that allow people to subscribe to your social media channels; Question 14: How much time do you spend on social media activities each day? There’s no better way to measure the impact of social media marketing on brand loyalty than by getting feedback directly from your customers. People love sharing their experiences and asking questions makes it easy for them to come forth and share what they think. A large part of managing client satisfaction comes from managing client expectations. Your content should be unique, useful, and shareable. What is the main message your brand is trying to communicate? For example, Techdivine, a firm owned by one of the authors (Ananthanarayanan), once worked with a client in the mental health industry who was concerned about the lack of engagement on their Facebook page. This is a long list of questions - do you need to include them all? Social media is a rapidly expanding universe of technology that includes everything from social networks like Facebook and MySpace to social applications like Flickr, YouTube, Twitter, and dozens of blogging sites. Tell me about your organization in 30 seconds or less? 5. Do you want to provide customer service on social media? 5. How will you know you’ve achieved it? I invite you to register for the webinar upon completion of the survey. It’s important for both, but in different ways. How do you intend to measure return on investment? They cover all the important areas, including: Keep reading to find out everything you need to know to build a winning social media questionnaire. 33. Explore the latest questions and answers in Social Media in ... conducted through social media portals using viral marketing instruments do not have to require ... also running a survey. How much input do you want to have into campaigns? How will you rate Social Media marketing in your business application? Using a social media questionnaire for your clients will help you be a more efficient social media marketer, as you’ll start planning your strategy with all the information you need. For $35/month, you can unlock unlimited questions. The survey consisted of nine questions, each having to do with an aspect of digital marketing. Also, there are a few studies regarding the effect of social media marketing … 23. 3. Q1. The graphic will be rolled out on social media and in its Healthy Workplace program that cover 3 million employees. Social media interactions are two-way — driven by both brands and consumers — so your organization needs to show that it is listening and engaging with questions, concerns, and suggestions. At this point, we sent her a beautiful collage of some popular spicy dishes that the restaurant served, along with a map and a deal she could unlock if she visited the restaurant and tagged the brand by checking in. 10. Quite often, organizations have the budget, team, agencies, and ideas in place, but they have haven’t thought deeply about content. This survey … You don’t have to run test campaigns before your big opening. Why do you use these social networking sites? We’ve all been there! These questions are designed to help you get all the information required to work with your client’s social media … You’ll want to find out what tools they’ve been using, how they’ve measured ROI, what they’ve tried in the past, and what is and isn’t working for them. Social Networking. How well your client knows their target audience. Are you looking to narrow your focus to fewer networks? It quickly became clear that most users were not comfortable engaging on this issue on a public platform. Feel free to ask as many or as few of these questions as you need to get a clear picture of your client's business needs before you start working with them. 2. how many times a day do you look at social media? Generating and sustaining high levels of engagement and enthusiasm online requires clarity around the firm’s goals and values. You don't have to carry out a survey in a standard way. 6. What does your audience say about you? These answers will tell you where you need to focus your efforts on for your client. The fact is, you need a proven-to-work system for social media marketing that gets real results … You can check it out here: How to Always Create Relevant Social Media Content, Create a Brilliant Social Media Proposal in 6 Steps [+ Free Template], your client's purpose on social media and where it fits into their overall strategy, your client's current social media presence, what tech and analytics your client uses and has access to. Do you want to spark an online dialogue around an issue? When not writing, you can find her whipping up tasty treats to appease her picky toddler. The more your client is able to tell you about their brand, the easier it will be to create content that is true to their brand voice and resonates with their audience. 5. when do you access social media? The most-used survey tool out there, Survey Monkey has a huge list of features for surveys of all sizes—everything from a quick-and-simple two-question survey to huge, robust surveys sent out to thousands. Private school marketing requires time, budget, and resources that can be challenging to allocate. How does social media tie in with your offline campaigns? We also created resources which allowed people to get answers to their questions securely with expert articles shared via exclusive password access through private chats on social networking platforms. What reports do you want to see and how often? For example, younger audiences may be more effectively reached on newer platforms, like TikTok or Snapchat. Using a social media questionnaire for your clients will help you be a more efficient social media marketer, as you’ll start planning your strategy with all the information you need. For instance, you can directly ask your readers a question on social media in a forum-like strategy that opens up the discussion. Get inspired by the 240+ creative post ideas and steal them to fill up your calendar with noteworthy occasions, whenever you need to. What’s the biggest barrier to your success on social media? These 65 social media questions are a great way to increase engagement, but they will only take you so far. Social media interactions are two-way — driven by both brands and consumers — so your organization needs to show that it is listening and engaging with questions, concerns, and suggestions. Here’s a look at some of the most frequently asked questions from the event. Once you’ve set your goals, identify your metrics for success. To develop your strategy, ask yourself the following questions: In the case of startups and niche products, your social media marketing strategy may begin with the need to test ideas, create awareness and build anticipation for new products and services. Are you communicating with customers in real time? 15 Questions Pass out the social media scavenger hunt handout (see above) and allow students to work through the questions. c) Average. Social media survey questions template is designed to collect information regarding the social media websites and what are the most preferred activities a person would like to carry out on social media. As a tool for connecting a business with its customers, however, social media is vital to both. Quickly generate ideas for engaging posts and connect with your audience in a fun and relatable way! To measure value capital, the questionnaire of Rust et al., (2004) and Vogel et al., (2008) was used with 7 questions … We hope to provide an opportunity to engage in discussion and insight related to our campaigns, initiatives, and research in all facets of online marketing … Start by asking yourself these questions: Would my customers recommend my brand to a friend? I have attached some papers using surveys to measure marketing KPIs - and social media marketing re consumer review features. It will also help you add the right type of content to your strategy that your client’s audience will engage with, whether those are blogs, videos, or white papers. 1. Copyright © 2020 Harvard Business School Publishing. Here are some great questions to ask to learn more about your client’s brand: 13. Nothing’s worse than posting on social media for your business, and the response being…. What type of content do you want to create for your audience (images, video, quotes, blog posts, etc.)? © Copyright 2021 Sendible. 3) What’s your content strategy? Yet these numbers are a double-edged sword. Social media analysis is the process of collecting the most valuable data from your social media channels and drawing actionable conclusions. To achieve this balance, you have to understand what your client hopes to achieve on social media - it's essential for crafting a strategy that works for them. May 19, 2020. 3. Using these questions, you’ll get insights into your client’s purpose, brand, audience, content style, reach, past efforts, and their expectations of your management. Make sure to refresh yourself on this information regularly as part of a social media health check in order to stay on target to reach your goals. When you're running a social media agency, time is a precious commodity. What are the best social networks for small businesses? a) Excellent b) Good. Clearly defined metrics, including a timeline and budget, will ensure that your campaign is on track. It should raise a major red flag for you if your agency is not asking these types of questions. What is the fastest growing social media platform? 31. d) Poor. crickets. social sciences as well as in the marketing industries and other applied fields (Babbie 1990; Neuman 2006). The competition of winning customers’ trust has got tougher and therefore it is vital for the company to know how they are doing in social media. Companies of all sizes today are looking to improve the effectiveness of their social media marketing — and with good reason: Digital platforms are constantly innovating the way that brands are discovered, shared and experienced. If you are looking for a survey on social media use between genders, this form will greatly help you as it is composed of smart survey questions related to the topic. 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