When you evaluate the campaign, don’t just look at metrics – but the actual relationship between your brand and the influencer. Thanks to their leading influencer marketing shopping app, LIKEtoKNOW.IT, working with rewardStyle is a great choice for brands looking to increase sales via influencer marketing. In the early days, it might have been enough for a brand to send an influencer one of their products as a gift, in return for them posting about it on their profile. With the influencer space estimated to grow to a $5-10 billion industry by 2021, it’s clearly a marketing force that isn’t going anywhere…. Brand sentiment: (how people are talking about your brand? If you want to learn more about how the app works, feel free to give me a follow in the app here. Sazan, the fashion influencer, began her blog long before influencer marketing took the world by storm. The four groups of influencers you need to know are nano-, micro-, macro- and mega-influencers. Download a PDF version for easier offline reading and sharing with coworkers. In addition to the creative options behind the social media channel, today’s consumers know how to use Instagram to find the right influencer to follow, using hashtags, in their niche. Instagram even gives us a behind the scenes look at the lives of celebrities and public figures we are fans of. If you missed it last time, then today I’m showing off even more of the kitchens that I designed for the #fabfive from @queereye. First – say hello to hashtags. More recently, the importance of measuring engagement rate has become top of mind and increasingly important to brands. Another important indicator of a good influencer is that they are responsible with their partnership choices, truly taking into consideration their followers’ interests and ensuring they only do sponsored posts with brands they believe their audience would be likely to engage with. Posts last forever, while Instagram Stories are temporary. Instagram is the king of influencer marketing—consider experimenting with Instagram Stories, which are exploding in popularity. For example, the beauty industry charges on average £162 per 100,000 followers for a single post. Unsubscribe at any time. Self-discovery, influencer agencies or influencer platforms are all great ways to recruit potential influencers. Anheuser-Busch invited me to their Influencer Holiday Night to promote the St. Louis-based company’s famous Brewery Lights season. By studying past sponsors, you can see how similar campaigns performed and get a sneak peak of what a partnership with your brand could look like. Consumers are becoming more and more savvy when it comes to advertising, and it’s no different with Instagram influencer marketing. Usually, mega influencers are … There are more analytics available for Instagram Post performance. The power of influencers is rising and will considerably change the way consumers shop. Her favorite brand to promote? As well as this, take a read of their comments to see if your target demographic are engaging with their content. Here are some ways you can scope out brand fit with a potential influencer. This has led to a huge push for transparency among influencers. Influencer marketing is perfect for creating buzz on Instagram. Naming itself an influencer marketing agency, the company positions itself in a spot for change – understanding that influencer platforms will change with time. Macro-influencers have between 100,000 and 1 million followers. Second – the coveted Instagram Explore page. That’s when I was approached by the women representing the public relations firm. expected to reach $8,080 billion USD by 2020, photo content (the more popular option) or video content, leader in influencer marketing solutions by Forrester, The Results Are In: The 22 Best Ecommerce Website Designs of 2020, How to Write and Promote a Return Policy Customers Love (Includes Example Refund Policies From Real Ecommerce Businesses), Evolving Ecommerce: 14 Trends Driving Online Retail In 2020, How to Master Product Photography on a Tight Budget (We Did it With Less Than $50), Google’s Doubling Down on Ads: How to Create a Profitable Google Shopping Campaign (Updated for 2020). Pinterest, Twitter, Snapchat, Facebook, LinkedIn, and other social networks). When strategising an influencer marketing campaign, it’s therefore important to make sure your brand image complements the influencer you’re looking to reach out to! This made her the perfect candidate for the Abbott Freestyle Libre campaign – the go-to-market strategy for the glucose monitoring device. These influencers tend to be celebrities or major public figures. Beatriz is a Content Marketing Manager at BigCommerce and the fashion and lifestyle influencer behind The Letter Bea, an Austin, Texas based blog. Has the influencer been promoting your brand without a sponsorship? Yep, four dream kitchens for four of my favorites. Her story was so influential that it caught the attention of major fashion brand, Aerie, and has now turned into a year-long partnership. Instagram provides various ways for consumers to find and engage with niches that interest them. Stories can cost anywhere from a couple bucks to a couple hundred dollars. Third – the algorithm. Boasting one of the highest followings on social media – it’s hard to miss Kylie Jenner. Musical.ly , now Tiktok, is a massive social media platform that is getting more and more popular for influencer marketing. Cheq, a cybersecurity company focused on the digital media space, recently released a report that found this type of fraudulent activity cost advertisers $1.3 billion in 2019 alone. People who have built a large and engaged following on Instagram are known as ‘influencers’, due to the fact that their followers idolise them and respect their opinions. By @Nicola_HHQ, 'We’re typically seeing brands work exclusively with influencers who have a 10-20% engagement rate' @Elle_HopperHQ on influencer marketing, best performing brands in influencer marketing, Read the other top takeaway from our influencer event here. our @summerfridays R+R mask is like a face mask and a face oil had a baby whenever I use it my skin is instantly glowing, brighter and so supple .. it’s so special! wanting to collaborate again in the future). said they have made fashion, beauty or style-related purchases after seeing something on the app, proving its power in the digital marketing landscape of 2020.Â. It’s a new concept built on an old foundation. Plus, the exercise may even help you pinpoint areas of improvement for the future. for travel influencers, this includes things like airline and hotel fees). I’m wearing the FreeStyle Libre 14 day system and with a simple scam I know what my glucose level is and what direction it is going. There’s no strict criteria for being classed as an Instagram influencer. Getting Started with Instagram Influencer Marketing So if Instagram is such an effective platform for working with influencers, it’s a great idea to get started using the platform for your influencer marketing campaigns… And finally, check out which type of posts they’re excelling at (i.e Stories, video, gallery posts) to help inform your campaign.Â. You receive a recommendation by word-of-mouth, but you’re not sure what the product looks like or where to shop for it. Influencers then earn a commission for purchased items through their links. Look for an influencer that will advocate for your brand with excitement, authenticity, and creativity. Let’s say your company sells vegan food products. Real-time content (like Instagram Stories or Live) and high-quality posts (featuring images or videos) give consumers multiple ways to engage with an influencer. On my blog, The Letter Bea, I share content on topics that interest me such as: Since I began my influencer journey in 2017, I’ve grown, worked with some amazing brands (like Anheuser-Busch, Outdoor Voices, and Mejuri), and have learned the behind the scenes of influencer marketing. What does this mean? Many brands couple affiliate compensation with paid compensation. Influencer marketing is a content marketing strategy that consists of promoting your products, services, or brands by collaborating or partnering with an influencer. If you’re looking for inspiration, check out this report of the best performing brands in influencer marketing last year! You focus on building your brand. Look for quality … Remember – influencers are also evaluating their relationship with your brand after a campaign, so make sure you do your part too! Nano- and micro-influencers have the best engagement rates in the industry. Now the people we admire and want to be like aren’t just celebrities, family, or friends. ), Referral traffic (how many visitors came to your site from the campaign? Influencer marketing has had its fair share of criticism in recent years. From our Rich List methodology and data, we found that many collaboration deals are worked out by 100,000 followers. and any other activities and products that capture my attention. The biggest debate of compensation is between free product or dollars. It’s important to understand what type of influencer will work best for your brand (taking into consideration both budget and relevance). Bloglovin talked to 2,500 micro-influencers and found that Instagram is … , ensuring that the followers are truly interested in what the influencer is posting. Start your 14-day trial today. Checking 1 x 20,’in before starting, 1x in the middle, and 1x towards the end gives me enough info I need but also doesn’t mentally pulled me out. Here are examples of some metrics you should measure with an influencer marketing campaign. If you’re a social media manager looking to start Instagram influencer marketing, do your research to ensure: Due to the existence of bots giving out likes and comments on users’ behalves, as well as the ability to buy followers, some Instagram accounts may look like influencers, but actually don’t have a loyal following or any real influence at all — we call them ‘ghost followers’. To set the stage, let’s look at the growth numbers: The facts are clear – Instagram influencer marketing is not going away anytime soon. – Roll call: who on here uses a Freestyle Libre product and how has it helped your workouts? Sponsored offline event with an influencer appearance (e.g. Ready for a mythbuster? Generic comments such as ‘🙌🙌🙌’ or ‘Awesome shot!’ are likely to be from accounts using an engagement bot, so if these are the only kinds of interactions on an influencer’s posts, it’s likely that they don’t actually have the influence they’re making out. Many brands create their own hashtags for campaigns or brand awareness and encourage their followers to use them as well. How do brands leverage influencers to drive traffic and conversion to their brand? You can Monetize your social influence or Promote your brand or product like never before. Back to step one: research. All in all, it’s a great way to find a niche that you want to tap into. conferences/panels, meet and greets, store openings, brand trips, etc.). Production (e.g. You may be working with them on a specific post, but the influencer is then answering questions and encouraging their followers to shop your brand. The influencer is small, with minimal signs of impact. Elle Cuthbert-Edkins, our Customer Success Manager here at Hopper HQ, spoke on the BBC about the current state of Instagram influencer marketing. This leads us to feel like we know them personally, so when an influencer we like recommends something, we listen as we would if it were a friend. Building an engaged following is hard work, and a good influencer will not want to post anything that looks alien to their audience or their feed. Instagram influencer marketing has helped some stores skyrocket their sales overnight – it’s that powerful. ), Sales (conversions and revenues generated), Follower count (did it increase significantly?). We’re on a mission to provide businesses like yours marketing and sales tips, tricks and industry leading knowledge to build the next house-hold name brand. At Hopper HQ we work with hundreds of influencers all over the world, and always encourage them to only accept partnerships with brands and products they truly like and would use themselves. It’s still the most popular channel for influencer marketing… Determine the niche they fall into by looking at influencers’ posts and stories. Active users look to Instagram to be influenced.Facebook Business recently conducted a survey and found promising insights for the platform. Recently, they’ve also unveiled a topic channels feature, so you can look at Instagram Explore pages based off niches (like fashion, travel…and even Instagram Shopping). Collectively takes a different approach to influencer marketing services. Now someone tell me why I’m holding this little golden astronaut like it’s my baby ‍ #happyfriday #ad, A post shared by Sazan Hendrix (@sazan) on Jul 19, 2019 at 8:43am PDT. False promotion eventually becomes obvious, meaning the influence the person actually has shrinks. When she's not curating content, Beatriz loves to travel the world, share her journey with Type 1 Diabetes, and find Austin's most Instagram friendly spots. 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