The main reason is that ads aren't necessary. So if you’re going to do social ads, you need to give customers a reason to engage and download your app. Existing customers can be reached at points of contact. Check out the mobile apps launched by the big banks There are millions who have downloaded the mobile app. If you are going to engage people with social ads, make sure that you’re careful about it. Influencer Sharing. One major barrier to adoption is your customers’ confidence level using your mobile app. Not all promotional tactics are built equally. Do they have a reason to pay attention & change (beyond ‘it’s convenient’)? Published on November 22, 2015 November 22, 2015 • 14 Likes • 4 Comments But not all bank and credit union customers are availing themselves of this time saving service. Promote it the right way: Mobile Banking App..!! The Quick On Visa’s 8-Digit Bin Migration, How One Credit Union's Workforce Went Completely Remote, More Evidence That Pandemic Is Accelerating Existing Trends, Combining the Physical and Digital Customer Experience, How Your Online Banking Platform Affects the Customer Experience. This not only gives customers a reason to engage for longer periods of time, but can actually change their behaviour & build habits of use. But change isn’t. When promoting new online banking services, talk as much about the benefits as you do the features of the service. You will likely see offers or advertisements for this app on the bank’s website or in the branches. Google Play Store Rating: 3.9/5. If your online banking platform is lacking, you... Easy email reminders who count on the weekly recap. Why should they pay attention? Why? I’m repeating myself at this point, but I’ll say it again... It’s insanely hard to get them to leave Facebook (where things are interesting and fun) to download a banking app. The Bank’s award-winning and dynamic mobile banking application has been redesigned with improved security and self-service features to ease the navigation capability and proficiency of customers. It might help to put yourself in the consumers’ shoes. Mit dem Begriff Mobile-Banking (auch M-Banking oder mBanking genannt) wird die Abwicklung von Bankgeschäften bezeichnet, die unter Zuhilfenahme von mobilen Endgeräten wie Mobiltelefonen oder PDAs stattfindet. How to Promote Mobile Banking & Boost Adoption, How to Get Staff to Confidently Promote Digital Banking, Why You Need More Than ‘Convenience’ To Drive Digital Adoption, Launchfire Interactive Inc, 22 Hamilton Avenue North, Ottawa, ON, K1Y 1B6, Canada, with a reason other than “it’s more convenient”, while your tech is convenient, change isn’t, REPORT: How to Turn Frontline Staff into Superior Digital Advocates, rovide product simulations on your website. Promoting your mobile and online banking presence to them is an effective and cost-efficient way to grow the use of these great resources. In pull mode, the bank sends a one-way text message to alert a mobile subscriber of a certain account situation or to promote a new bank service. While they're popular device for increasing brand awareness, TV ads aren’t that effective at driving adoption. This way customers and frontline staff can educate themselves on how to use your tech, whenever they have time/need. In time, banks and credit unions will need to apply machine learning techniques to better understand how to target people differently and give them options for customizing their mobile … Educate customers on how-to use your new tech. The mobile channel is the top priority … I often get pamphlets in the mail from my bank, telling me about new features of their mobile app. When a customer dials customer service, and after their problem has been handled, the representative should recognize if the issue could have been handled by the mobile or online banking website. BSP Mobile Banking allows you to use your mobile phone to conduct certain banking functions without having to visit a branch or an ATM. Give them a really good reason to engage your bank and download the new app. The first place to start promoting your mobile and online banking is with existing customers. Many banks have smartphone apps you can download and access on the go. 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